Instacart Sonic Identity

After the successful launch of our identity, the brand experiences and design collaborated with Wolff Olins and Antfood to craft a sonic identity for Instacart including a new sonic logo mnemonic, music toolkit and guidelines.

Sonic Guidelines

Special thanks to:
Kevin Byrd, Adam Côté, Robert Paige, Wolff Olins, Antfood, Jolin Ras.

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Apartment Farm (Instacart Spot)

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